Advertising and consumer culture, Public Service Annoucement(PSA) Essay

Advertising and consumer culture, Public do Annoucement(PSA) - attempt Examplee political, religious, social, governmental health & safety issues such as smoking campaigns, education campaigns, physical fitness campaigns, safe driving, gambling awarfareeness, obesity campaigns, safe sex responsiveness and alcohol prevention operations and so on PSAs are released on all media formats including radio, television, mass media, print media, and social media through indoor & outdoor advertisements and so forth In a nutshell, public communication campaigns are a purposive endeavor to influence behaviors of larger audience in a short span of time whilst utilizing multiple channels to communicate intermediate message with intentions to reap social benefits. There is a universal process across the globe to visualise PSAs, which entails situational analysis of the cause after which target audience and objective of the campaign are specified. Later on using coherent set of strategies an in formational and persuasive message is developed providing information, organization details and tagline of the campaign. In this assignment, The I Know Campaign has been discussed in detail which was initially created in Los Angeles due to the disturbing rates of chlamydia and gonorrhoea dominance among women of color that later on spread throughout America.History of Public Service Announcements dates rearward to World fight II in United States of America when radio broadcasters and other advertising agencies presented their run towards war efforts and in the process war advertising council also came into existence which served as voice of war information to people through radio, print and outdoor advertisements. Later on after World War II, advertising council turned into an institution to serve nationwide campaigns such as Only You Can prohibit Forest Fires, Fight Cancer with a Checkup and a Check and A Mind Is a Terrible Thing to Waste etc. Such PSAs raised public awareness along with acme funds for research too. Now even after 70 years since first Public Service Announcement, no explicit